SCA's ‘short-sighted’ board under attack by activist investor 

SCA's ‘short-sighted’ board under attack by activist investor  16 hours ago

Resuming paying dividends "ill-advised" and an attempt at "self-preservation".
Comments

Campaigns

UNCLE TOBYS Plus ‘Music To Your Mouth’ via Ogilvy

UNCLE TOBYS Plus ‘Music To Your Mouth’ via Ogilvy

The first campaign in six years.

0 0
JIF MessMaster 'from chore to challenge' via REBORN

JIF MessMaster 'from chore to challenge' via REBORN

Transforming cleaning into absurd, tongue-in-cheek challenges.

1 0
Haircare Panasonic range via Awaken

Haircare Panasonic range via Awaken

"Your hair deserves better."

0 0

Opinion

Brad Bennett
Brad Bennett

Creative effectiveness in a cost-of-living crisis

 Why smarter ideas beat bigger budgets.

A flower marketer on the biggest retail moment of the year

Strategic collaborations play a huge role.
Jed Simpfendorfer
Jed Simpfendorfer

In The Trends: Tariffs, tension and the search for comfort

Australians aren’t just shopping for value - they’re searching for values.

Nine closes exclusive broadcast rights to Rugby World Cup 13 hours ago

Nine closes exclusive broadcast rights to Rugby World Cup

Men’s and women’s.
Comments

The 'uncertainty' of the US upfront season 18 hours ago

The 'uncertainty' of the US upfront season

" ... it’s harder to want to commit … to put dollars to work at a certain rate for the course of an entire year,”
Comments

Sales up 362%: The EV media campaign that cut through 17 hours ago

Sales up 362%: The EV media campaign that cut through

The World’s Biggest Test Drive.
Comments

Search and destroy: AI love flips for Google 17 hours ago

Search and destroy: AI love flips for Google

iPhone users are apparently using AI more than Google’s search feature on Apple’s Safari browser.
Comments

Private Media to feed business news to MotioCafe, Work Place Media  6 hours ago

Private Media to feed business news to MotioCafe, Work Place Media 

SmartCompany to deliver to MotioCafé's 200 locations in CBDs.
Comments

Two key appointments under Cartology's new sales operating model 15 hours ago

Two key appointments under Cartology's new sales operating model

Google’s Robbie Lawson and Coca-Cola’s Sam Way.
Comments

ACM expands Explore travel brand 16 hours ago

ACM expands Explore travel brand

Insights for travel advertisers.
Comments

Meta’s latest AI push depends on campaign effectiveness 17 hours ago

Meta’s latest AI push depends on campaign effectiveness

Media agencies respond.
Comments

Jobs Intelligence - The latest ad industry roles, May 12, 2025 17 hours ago

Jobs Intelligence - The latest ad industry roles, May 12, 2025

News Corp, SBS, dentsu, Yahoo, GroupM, Seven, UM, Microsoft, We Are Social, Amazon Ads.
Comments

In other news...