The best of April Fool’s Day 2025

The best of April Fool’s Day 2025 1 hour ago

A wrap up of some of the best April Fool's ads for 2025.
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Campaigns

Heaps Normal's ‘unsanctioned’ ad via Thrill Ride Productions

Heaps Normal's ‘unsanctioned’ ad via Thrill Ride Productions

Despite the lack of official endorsement, Heaps Normal permitted Thrill Ride to proceed independently with the spec ad.

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Berry Street's 'When I grow up'

Berry Street's 'When I grow up'

Highlights the long-term impact of childhood trauma and family violence.

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Foxtel’s rollercoaster showcases Max access

Foxtel’s rollercoaster showcases Max access

"We aimed to showcase the thrill of having so much premium content at your fingertips."

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Opinion

Edward Heaney
Edward Heaney

Loneliness in the AI age

The lines between the digital and human worlds are increasingly blurred. 
Sue Parker
Sue Parker

The weaponisation of weakness: How strategic imposter tactics play out in media careers

I don’t seek to offend but to challenge after seeing it at play hundreds of times over the years.
Eaon Pritchard
Eaon Pritchard

The only prompt that matters

Stay curious. That’s how you stay irreplaceable.

Clemenger BBDO leadership announced, 2 senior departures 23 hours ago

Clemenger BBDO leadership announced, 2 senior departures

CHEP Network, Clemenger BBDO and Traffik merge.
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Emarketer: Double digit advertising spend forecast 3 hours ago

Emarketer: Double digit advertising spend forecast

8.9% in 2025
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WPP leverages in house AI expertise to extend the Heineken account 17 hours ago

WPP leverages in house AI expertise to extend the Heineken account

Global shopper marketing and commerce.
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Peter Horgan's last day at Omnicom 22 hours ago

Peter Horgan's last day at Omnicom

"The Big O is in good hands."
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The Sweetshop adds Jesse James McElroy 1 hour ago

The Sweetshop adds Jesse James McElroy

"Very excited that the stars have aligned and he will add to our incredible roster of directors."
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Broadsheet appoints two in sales roles 1 hour ago

Broadsheet appoints two in sales roles

Christina Voss and Gemma Crisp.
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The industry swims 777 kms for youth mental health via UnLtd 1 hour ago

The industry swims 777 kms for youth mental health via UnLtd

More than 50 took to the water.
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Tourism Tasmania’s fifth iteration of Off Season 1 hour ago

Tourism Tasmania’s fifth iteration of Off Season

"We really wanted to highlight more of the exciting and practical ways to participate in winter."
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The key skill marketers will need to get ahead 3 hours ago

The key skill marketers will need to get ahead

Thomson Reuter’s CMO.
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