DOWNLOAD NOW: AdNews Forecast 2025 special report

DOWNLOAD NOW: AdNews Forecast 2025 special report last week

Industry analysts and leaders give their take on the outlook for 2025.

Campaigns

Schweppes’ ‘SOFT’ activation via Clemenger BBDO

Schweppes’ ‘SOFT’ activation via Clemenger BBDO

From December 15 and runs through to January 11.

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Air New Zealand's 'Let the Magic Find You This Christmas'

Air New Zealand's 'Let the Magic Find You This Christmas'

When reuniting with family and friends from around the world means holiday days can be lost in the sky.

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Jetstar's 'Seeking Sandmates' via Thinkerbell

Jetstar's 'Seeking Sandmates' via Thinkerbell

Building a Sandperson to win up to $100,000 of flights.

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Opinion

Grassroots sports: An overlooked opportunity for brands

A bridge that connects communities across Australia.
Luke Chapman
Luke Chapman

Will Google’s AI Search rewrite SEO Rules?

SEO needs to adapt.
Jeremy Yang
Jeremy Yang

How OOH spreads Christmas cheer and makes cities better places to live 

OOH isn't just about selling products, it's about making cities better places to live and a little more magical during the holidays.

Foxtel sold to global sports streaming platform DAZN yesterday

Foxtel sold to global sports streaming platform DAZN

An enterprise value of $3.4 billion.

Nine's Michael Stephenson jumps to ARN yesterday

Nine's Michael Stephenson jumps to ARN

Running the broadcaster's commercial strategy and operations.

Lisa Muxworthy joins Nine 4 days ago

Lisa Muxworthy joins Nine

Former editor-in-chief of news.com.au.

Australian court finds Aldi breached copyright 5 days ago

Australian court finds Aldi breached copyright

Aldi’s conduct was "flagrant".

OMG's Kristiaan Kroon named COO 6 days ago

OMG's Kristiaan Kroon named COO

Overseeing the leadership team that reported to Peter Horgan.

Hugh Marks to run the ABC last week

Hugh Marks to run the ABC

Starts in March.

The year of media industry weasel words 4 days ago

The year of media industry weasel words

Communication failure in an industry of communicators.

Perspective - Why we’ll see more ad dollars flow towards LAM in 2025 4 days ago

Perspective - Why we’ll see more ad dollars flow towards LAM in 2025

The key to success is going to be driving traffic into stores.

Perspective - The year AI grew up (and so did we) 4 days ago

Perspective - The year AI grew up (and so did we)

Embrace diverse skill sets and perspectives.

In other news...